Marketing & Revenue Operations

Strategy & execution,
in one person.

I build and run the systems that turn marketing into pipeline and pipeline into revenue. Fifteen years in B2B SaaS and healthcare, from positioning down to the workflows nobody else wants to touch.

Let’s talk

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Grab my resume

Currently open to full-time roles • Remote or hybrid in Phoenix, AZ

A few numbers I’m proud of

$1.88M

Pipeline from national trade shows, on $100K total spend

10x

Users in three months for a brand-new B2C product

0 → 7

RevOps team built while revenue grew $100M → $150M

2021

B2B Innovator of the Year, Demand Gen Report

The problem

Most go-to-market teams have a gap problem.

I live in that gap.

Marketing

Marketing

Sales

Sales

Ops

Ops

Marketing creates hype, sales works the best leads, then ops keeps score after the fact. Somewhere between the three, good leads go cold, pipeline hygiene goes sideways, and everyone brings a different number to the board meeting. That's where I come in.

What I Do

Four functions, one person.
Fewer handoffs.

Demand & pipeline

Demand gen, ABM, trade shows, and outbound. Because I also own the reporting, campaigns get judged on pipeline instead of clicks. The result is fewer, better-fit leads and more demos that turn into deals.

Proof

At Second Door, $1.88M in pipeline from national trade shows on $100K of total spend in 2025. Built an outbound motion I built from scratch has sourced 380 demos since March 2025.

Demand & pipeline

Demand gen, ABM, trade shows, and outbound. Because I also own the reporting, campaigns get judged on pipeline instead of clicks. The result is fewer, better-fit leads and more demos that turn into deals.

Proof

At Second Door, $1.88M in pipeline from national trade shows on $100K of total spend in 2025. Built an outbound motion I built from scratch has sourced 380 demos since March 2025.

Revenue operations

Lead-to-cash, CRM architecture, forecasting, and the stack audit nobody else wants to run. It’s the plumbing that gets marketing, sales, and finance working from the same number. The result is cleaner data, faster reporting, and fewer tools doing the same job.

Proof

At WebPT, I built the revenue operations function from zero to a team of seven while revenue grew to $150M, and consolidated a 46-tool stack and several acquisitions along the way.

Revenue operations

Lead-to-cash, CRM architecture, forecasting, and the stack audit nobody else wants to run. It’s the plumbing that gets marketing, sales, and finance working from the same number. The result is cleaner data, faster reporting, and fewer tools doing the same job.

Proof

At WebPT, I built the revenue operations function from zero to a team of seven while revenue grew to $150M, and consolidated a 46-tool stack and several acquisitions along the way.

Lifecycle & engagement

Segmented, multi-channel journeys that get people to sign up, come back, and buy again. It’s where acquisition spend either pays off or quietly leaks out. The result is more revenue from the customers you already have.

Proof

At Pristine Auction, lifecycle campaigns drove 270% more clicks to bid pages, launched a live selling platform with viewership that grew 10x in 3 months, and relaunched a premium B2C eCommerce channel that brought in $2.8M in its first year.

Lifecycle & engagement

Segmented, multi-channel journeys that get people to sign up, come back, and buy again. It’s where acquisition spend either pays off or quietly leaks out. The result is more revenue from the customers you already have.

Proof

At Pristine Auction, lifecycle campaigns drove 270% more clicks to bid pages, launched a live selling platform with viewership that grew 10x in 3 months, and relaunched a premium B2C eCommerce channel that brought in $2.8M in its first year.

Brand, web & content

Positioning, websites, and content, built by the same person running the campaigns. Keeping the brand and the pipeline in one pair of hands means the message survives the trip from idea to launch. The result is work that ships faster and stays consistent.

Proof

Led rebrands at three companies and managed the website or landing pages at every stop. Launched content or sales enablement everywhere I’ve worked, and put the brand to work through a podcast, livestreams, live selling, and trade show experiences.

Brand, web & content

Positioning, websites, and content, built by the same person running the campaigns. Keeping the brand and the pipeline in one pair of hands means the message survives the trip from idea to launch. The result is work that ships faster and stays consistent.

Proof

Led rebrands at three companies and managed the website or landing pages at every stop. Launched content or sales enablement everywhere I’ve worked, and put the brand to work through a podcast, livestreams, live selling, and trade show experiences.

Previous deployments

Field-tested in SaaS, healthcare, and a fun detour into sports memorabilia.

Second Door Health

Head of Marketing, 2024 – now

2024 - Now

Sole marketer at a venture-backed PT software company. Built the go-to-market function, outbound motion, and website.

Second Door Health

Head of Marketing

2024 - Now

Sole marketer at a venture-backed PT software company. Built the go-to-market function, outbound motion, and website.

Second Door Health

Head of Marketing, 2024 – now

2024 - Now

Sole marketer at a venture-backed PT software company. Built the go-to-market function, outbound motion, and website.

Pristine Auction

Head of Marketing

2023 - 2024

Led a 7-person team and $5M budget for a $100M auction business.

Pristine Auction

Head of Marketing

2023 - 2024

Led a 7-person team and $5M budget for a $100M auction business.

WebPT

Revenue Ops & Enterprise Marketing

2017 - 2023

Built RevOps from zero and an award-winning ABM program.

WebPT

Revenue Ops & Enterprise Marketing

2017 - 2023

Built RevOps from zero and an award-winning ABM program.

Redirect Health

Marketing Manager

2016 - 2017

Ran B2B and B2C campaigns and edited a 20,000-copy quarterly magazine.

Redirect Health

Marketing Manager

2016 - 2017

Ran B2B and B2C campaigns and edited a 20,000-copy quarterly magazine.

Arrowhead Health Centers

Project Manager

2012 - 2016

Launched locations and built a physician referral network.

Arrowhead Health Centers

Project Manager

2012 - 2016

Launched locations and built a physician referral network.

Full history on LinkedIn →

Tech specs

The tools I know best.

This is far from an exhaustive list—these are my current favorites in each category.

CRM & RevOps

HubSpot, Salesforce, PandaDoc, Stripe, Gainsight, Clari

CRM & RevOps

HubSpot, Salesforce, PandaDoc, Stripe, Gainsight, Clari

Outbound

Zoominfo, Apollo, Nooks, Salesloft, Outreach

Outbound

Zoominfo, Apollo, Nooks, Salesloft, Outreach

Lifecycle & automation

Clay, Customer.io, Klaviyo, Pardot, Zapier

Lifecycle & automation

Clay, Customer.io, Klaviyo, Pardot, Zapier

Web & design

Framer, Webflow, Figma, Photoshop, Illustrator, InDesign

Web & design

Framer, Webflow, Figma, Photoshop, Illustrator, InDesign

Content & research

Ahrefs, Fathom, Riverside, Adobe Premiere

Content & research

Ahrefs, Fathom, Riverside, Adobe Premiere

AI

Claude Code, ChatGPT, Gemini, MCP integrations

AI

Claude Code, ChatGPT, Gemini, MCP integrations

About

Nice to meet you.

I’ve spent fifteen years in B2B SaaS and healthcare, mostly in the space where marketing, sales, and ops meet. I started out opening clinics and building a physician referral network, built WebPT’s RevOps function from zero, led a multidisciplinary B2C team at Pristine Auction, and now run go-to-market as the sole marketer at Second Door Health.

Most of my work comes back to the same thing: finding the number people argue about and building something they can trust.

My 5 to 9

Free Time

What's that? Dad first. Little League baseball coach a close second.

Free Time

What's that? Dad first. Little League baseball coach a close second.

Fandom

Detroit, across the board. Except on Sundays, when it’s the Steelers.

Fandom

Detroit, across the board. Except on Sundays, when it’s the Steelers.

Fuel

Coffee snob. Will drive across town for a good meal.

Fuel

Coffee snob. Will drive across town for a good meal.

Habitat

Happiest outside, ideally somewhere with a lot of trees.

Habitat

Happiest outside, ideally somewhere with a lot of trees.

On the turntable

Slowly building a record collection.

On the turntable

Slowly building a record collection.

Doug Houvener smiling, wearing a black cap and dark t-shirt